About Storefront
We Help Brands Master How AI Sees Them
Shoppers increasingly research and buy through AI. Storefront gives brands the tools to measure, understand, and control how answer engines represent them today, and we're building toward the platform that lets them sell to AI tomorrow.
Leadership
Meet the Founder
Jacob Burcham
Founder & CEO
Before founding Storefront, Jacob spent eight years advising enterprise merchants on digital payments solutions. He developed a deep understanding of how money moves online and earned a reputation as a trusted advisor and technical problem solver for some of the world's largest brands. His background includes roles as a solutions architect, a senior product manager, and the AI Innovation Principal for a global payment orchestration platform.
Jacob founded Storefront to help merchants take control of how AI represents them today, and to build the platform that will let them sell to AI tomorrow.
Our Approach
AEO Now, Platform Vision
Storefront leads with a product merchants can use today, while building toward a much larger future. Both halves of the story are honest about what's available now and what's still ahead.
Available Today
Answer Engine Optimization
Our live AEO product helps merchants measure, understand, and control how AI perceives their brand across the answer engines shoppers actually use: ChatGPT, Gemini, Claude, Google AI Overviews, and Perplexity.
It's the first step in a brand's relationship with AI: knowing how you're represented before you can improve it.
Where We're Headed
Agentic Commerce
We believe AI won't just describe brands. It will buy from them on shoppers' behalf. Our long-term vision is the platform that lets merchants sell directly to AI agents.
That platform isn't available yet. It's the future we're building toward, and everything we ship today is a step in that direction.
How AEO Works
Measure, Understand, Control
Three capabilities that give merchants command over their presence in AI. No code, no changes to their existing stack.
Measure
Track how every major answer engine represents your brand, with metrics you can monitor over time.
Understand
See what AI gets right, what it gets wrong, and how you compare to competitors in the responses shoppers see.
Control
Act on clear recommendations to improve how AI perceives and recommends your brand.